Execution of asset management by a design thinking in collaboration with the government and students

Development of infographics with a customer's viewpoint

Abstract

Shizuoka-city needs public relations:communication with a user’s viewpoint for a purpose to understanding in respect to the asset management plan; carried out with the laboratory and the students majoring in UX design. The conclusion as after conducting the research with the relevant people including the parent generation, was created for 3 directions; anxiety recognition type, course selection type, and information presentation type. Communication plan that presents a relation with public institutions and services in chronological order was actualized. We report it as a development case to utilize a design thinking by a team of students and the government.