Abstract
How to strengthen the local tourist features became the priority. The government in Taiwan hoped to promote Taiwanese brands in the global market through marketing, brand building.The study adopted the local cultural and tourist products in Pinglin, Taiwan as an example to explore the potential market of local tourist cultural and creative products as well as the developing trend of current products. The study on the current status, the results were described respectively as below:1)Lack of appropriate space for sale and lack of talents in the craft industry.2)Lack of local brand and marketing3)Tourism’s failure in taking good advantage of local features.
