Abstract
The purpose of this paper is toanalyze the fashion photography and the editorial design between "Vogue" and"Harper's Bazaar"published in 1950, and accordingly to examine the features of two magazines. It has never been examined the relations with a fashion and the editorial design. In this paper, I focus on the collectionof Balenciaga and make a comparison between, - the fashion photographby Irving Penn, - and the editorial design by AlexeyBrodovitch.