Construction of product design strategy focuses on differences between customers due to a brand loyalty

Analysis for form changes during new model changes of products

Abstract

This purpose of this study was acquiring of knowledge to contribute construction of product design strategy that focuses on differences between customers due to a brand royalty. moreover, I quantitatively find out the relation between design evaluation and brand loyalty in design change. Besides the author extracted the design elements involved in the maintenance and improvement of brand loyalty of each segment by analyzing the relation between design evaluation and brand loyalty in design change, using it as the brand identification mediated factors.