Vehicle Wrap Advertising in Hiroshima

-Based on 11 Years of Activity in Hiroshima-

Abstract

Many years have passed since vehicle wrapping has become a common form of advertising. Wrapped buses and trams run by the city of Hiroshima have their advertisements screened by the Hiroshima Design Expert Committee to receive special licensing before being put on the street. As one of the committee members involved in this system since its inception, I have summarized the past activities, results, and issues that should be put to use in future urban design.