Abstract
It is thought that we can make clear the whole image of Web design history more by classifying the characteristics of websites systematically. In this study, we try to create a phylogenetic tree, selecting a website that became a milestone in particular from among the websites of corporations and group organizations, and classifying it base on its individual characteristics. The phylogenetic tree is a kind of info graphics that can visualize a theme to be treated clearly. In this article, we presented a study concept that is a pre-stage of study. In classification, we showed elements such as fashion, operational environment, Web marketing, Web promotion, and so on.