Co-creation by students and municipal enterprise through designing of a traffic guide map

Abstract

Hakodate City Tram Department has been engaged in a variety of design activities with students of Future University Hakodate in order to create a new visual identity. Among them, the design of a traffic guide map "ICASMAP" became the basis for forming a visual identity. This design activities have been carried out in the common goal to improve the usability of the map.Purpose of this paper is summarizing this measure as a co-creation model of university students and municipal enterprise through these design activities.