Abstract
The present article analyses the design elements that appear frequently on the packages of food souvenirs, focusing on the "authenticity" which is a very important notion in tourism studies and tourism anthropology. The concepts of "non-modernity", "narrativity" and "gift-giving" which guaranty this authenticity will be clarified, and we will examine them in relation to the visual elements that are often used in the souvenirs. By investigating the packages of souvenirs from the viewpoint of tourism studies, we will attempt an analysis of the package designs from a new perspective.
