Possibilities and Issues of Migration Communication Plan to Co-Create with Public Administration

Production of Migration Promotion to Shizuoka Brochure

Abstract

The brochure for migration promotion to Shizuoka City until now was the one way information from a public administration and could not stimulate the empathy to the potential migrants who had interest in migration. With the objectives which realize the communication to scoop out the expectation and concerns of people, we conducted the design development with the view point of clients. Here we report the structure to create with a public administration and the issues unique to the organization structure.