Abstract
We inspected the movement of the visual icon on the smart phone gave the impression to users. We inspected the relations of the user impression about the movement were given using seven phases of standards by 16 adjective pairs. We inspected the difference between young and elderly. Afterwards, we understood that divide the movement of the icon into four categories. And I was able to confirm the existence of the "dynamic factor" "qualitative factor" which was potentiality factor.