Abstract
Recently, Customer experiences are significant for Marketing. However, a quantitative investigation method has not been established. As a method of analysis, a questionnaire survey was conducted using the experiences of using Women’s commuter bags and the evaluation items of sensory experiences of them. We also analyzed the survey results using Customer Satisfaction Analysis to satisfy Customer experiences. As the result, evaluation items with a high priority for improvement was obtained. The details of the improvement also became clear by Quantification 1.
