Abstract
Today, in regional SMEs, the strategic design has become very important in development of attractive products. Regional design support organizations are developing various kinds of support to enable them with design willingness to practice effective design management. But they still can’t make full use of design concepts and methods. To respond to this situation in this study, we are planning to develop tools to self-diagnose design utilization level for them. In this paper we propose a framework to capture the overall picture of design management activities.