Abstract
"something something zyosi" and the naming I say such as "Carp zyosi" and "professional wrestling zyosi" are increasing in recent years. When there is also a word as which a popular phenomenon was defined from later, when there would be also a word invented from marketing-like aim, those are guessed at. So approval process of an expression as "something something zyosi" was caught again while surveying a change in postwar social environment with "change in economic growth" and "female social advancement" etc. as a clue.