Research of the contact between financial institutions and young people, and visualization of desire

Application of depth interview and empathy map

Abstract

ShizuokaShinkinBank has an issue that the rate of utilizing a credit union by young people is small. In response to the request from the bank,we researched the expectations & concerns that young people had toward financial institutions.This article describes that psychology of money is studied targeting students & young professionals ages18 to 25,& it reports the process to illustrate the contact between young people & money,& the business feasibility for credit unions.It also describes the consideration about the cause of small utilization rate that young people use credit unions