OTC 医薬品の陳列方法が消費者の情報探索行動に与える影響

小山 慎一; 秋山 佳菜; 中村 早希; 立野 光梨; 神藤 真優; 石原 誠也; 林 彩夏; 泉澤 恵

doi:10.11247/jssd.64.0_488

THE 64th ANNUAL CONFERENCE OF JSSD

Session ID : PB-21

DOI https://doi.org/10.11247/jssd.64.0_488

Conference information

Host: Japanese Society for the Science of Design

The effects of product display and consumer’s personality on information-seeking behavior for OTC drugs

Shinichi Koyama, *Kana Akiyama, *Saki Nakamura, *Hikari Tachino, *Mayu Kamifuji, *Seiya Ishihara, *Ayaka Hayashi, *Megumi Izumisawa

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Keywords: Information Design, Store Display, Personality Test

CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

We examined whether product display of OTC drugs can influence information-seeking behavior of consumers. We performed a shopping-simulation experiment and a survey. In the shopping-simulation experiment, we asked participants to choose an OTC drug from a shelf on which OTC drugs were displayed by brand, symptom, or randomly. In the questionnaire survey, participants evaluated themselves by Cognitive Reflection and Impulsivity Scale. The results suggested influence of product display and personality on information-seeking behavior.

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