Abstract
The number of newspaper articles about Ivy Fashion decreased once in the 1970 's and increased after that in the 1960' s.
In the 1960s, there were many critical descriptions, and it became clear that social attention was low in the 1970s. In the 1960s and 1970s, I also found that Ivy Fashion itself was not recognized as being recognized.
Since the 1980s, Ivy Fashion had repeatedly declining and re-fading. It can be said that Ivy Fashion was widely recognized as a Japanese fashion style through the social acceptance stage.