Vehicle Wrap Advertising in Hiroshima

Current design trends in vehicle wrap by deliberation in Hiroshima

Abstract

A preliminary report on the “Vehicle wrap advertising subcommittee” of Hiroshima City Landscape Council; the establishment of the committee, how it operates, and findings on specific issues. Current design trends in vehicle wrap, in five fields 1) city design, 2) car design, 3) graphic design, 4) color, 5) outdoor advertising, are discussed by experts in each field and the relevant city department. The report details the achievements of the vehicle wrap advertising, clarifying future issues.