Abstract
By the behavior using SNS, consumers tend to trust “information transmitted by consumers”. “The Dual AISAS Model” had been proposed as a model of consumption behavior and SNS is now an important entity in implementing management strategies. Under that background, investigation about consumption behavior via SNS showed that trend is certain. Also, it was revealed that many consumers have ever recommended by sharing and spreading via SNS before. Therefore, in this research, by collecting and mushing up information from SNS on a tag-by-tag basis, by prompting communication between company and consumers, or consumers their own, constructed and proposed a website as a "place" that creates "empathy". Verifying the usefulness of website by measuring the NPS indicator before and after using it, was not obtained generality. But the website itself is suited to the demand of consumers.
