Abstract
This research aims to clarify the effectiveness of domestic and international brand communication using "Authorship" found in "Scandinavian design" products.
A questionnaire survey of 193 cases from Japan and overseas by using Tableware given "Authorship" by posting images of human in its packaging as an example.
As a result, brand communication with "Authorship" remarkably contribute to improve product evaluation from Japanese people who purchase Tableware for "daily use". And also, overseas people highly evaluate product values by using the packaging which is posted images of "Work scenery of Japanese people".
