An Approach to Innovative Local-Driven Revitalization in Tourism by Augmented Campus Program

Abstract

This paper presents a new approach for a coalition between the universities in the metropolis and local regions. Through this approach a two-fold benefit is expected for each side, the university and local regions: (1) the university serve its students more practical education experiences (2) the region boost its independent revitalization based on the locals' new perspective on local-driven strategy by the Augmented Campus Program. This research is the second approach to verify the validity of Augmented Campus Program with focus on tourism. The results present that not only national but also regional or gender differences should be considered while proposing a new tourism design.