Abstract
We have been making some industry-university joint researches in the field of new business and urban development for several years.We confirmed that the deliverable from the point of view of young generation is a useful to customer co-creation by the redefining young people's views against a time backgrounds and technology trends.We also researched a method of participation that young people have mind of service beneficiary and operator in open innovation project and broaden the utilization opportunities in various fields related to the social.