Ideation Workshops Using Visual Literacy for Companies

Abstract

We have been studying ideation methods that incorporate visual literacy for university students. In order to develop these student-focused methods into a practical form, we need to investigate methods that are suitable for businesses. Clients are also increasingly looking to companies for proposal-based work rather than made-to-order work. Through collaborative research with companies, we extracted keywords from fieldwork and engaged in ideation using Idea Sketch. During the ideation process, we also performed Scene Sketch in order to bring a more concrete plan to reality.