THE 67th ANNUAL CONFERENCE OF JSSD
Session ID : C-02
Conference information
Host: Japanese Society for the Science of Design
Styling Study on Disc Wheel Design of an Electric Vehicle
Details
Host: Japanese Society for the Science of Design
Disc wheel is the main component of vehicle, its styling is important for exterior decoration and aerodynamics. This study evaluated the perceptual image of eight disc wheel designs via 5-stage perception based on the Semantic Difference method. Results from Principal Component Analysis (PCA) for disc wheel designs matched the electric vehicle exterior design features and cater for the subjects' preference. Indicator on wheel-design perceptual image are clarified. It provides reliable basis for wheel design selection through mathematical statistics, which will supply reasonable suggestions to various brands’ wheel design trends.
