Case Sudies of Art Projects by Financial Insititutions in Japan

Abstract

Financial institutions are major contributors to arts activities in American and European communities, and achieve high recognition of their activities and leverage such recognition to their business. Some Japanese institutions, who recognize success of American and European peers, now promote strategic projects for corporate branding, employee engagement and business promotion. They launch arts activities as part of corporate strategy under management initiative and commitment. The success of those projects will create followers in Japan.