Host: Japanese Society for the Science of Design
Today, unpredictable VUCA era, the importance of design and creative ability in business has started to be emphasized, and the creation of new value through the fusion of business and creative has emerged in recent years as many design educational institutions have started up. In order to create this new value, it is indispensable for people in various fields to cross-border and co-create and generate creative ideas, but in practice, different occupations such as marketers and designers, sales and creators, there are not many examples of successful collaborations. In this study, the author and a co-researcher participated in the advertising creative competition and explored the design process for generating creative ideas.
