THE 67th ANNUAL CONFERENCE OF JSSD
Session ID : Q-06
Conference information
Host: Japanese Society for the Science of Design
The Attempt at Market Research utilizing Digital Signage
Details
Host: Japanese Society for the Science of Design
The faculty of Art and Design at the Kyushu Sangyo University has conducted joint efforts between industry and academia for the promotion of Kurume-Ori. As a result of this effort, we developed tunic as a new product. We also developed and installed a design simulator at several exhibitions to research the preferences of customers. And we analyzed the obtained data with multiple regression analysis to assess the degree of design elements influence. In this study, we summarize the result of the joint efforts and discuss the effectiveness of market research utilizing Digital Signage.
