Analysis of Hair Dryer Design for Women

Abstract

In the past ten years, beauty and health products for women have grown into a large market, and unique designs for women that have never been seen before have been born. This study analyzes the product image pursued by women in terms of shape and color, and clarifies the product characteristics of hair dryers that are different from general home appliances in terms of user attributes, usage environment, and purchase motivation. The results revealed a cognitive evaluation structure unique to young women. In particular, women showed a strong preference for color alone.