Communication design of an unmanned sales place that connects farmers and consumers using design thinking

Consideration of the impact of the process of creating an unmanned sales place using design thinking on the business activities of farmers

Abstract

Japan's agriculture continues to decline due to the decline in rural areas and the declining agricultural population. In this study, in order to solve the problems faced by farmers using design thinking, we designed an unmanned sales place that has not been paid attention until now as a new communication medium that connects farmers and consumers. The design of the components of the unmanned sales place in line with AIDAS and the evaluation and improvement process were effective. The ingenuity of conveying the message from consumers to farmers has created a "new meaning" in the process of consumers buying crops.