Host: Japanese Society for the Science of Design
Name : THE 69th ANNUAL CONFERENCE OF JSSD
Number : 69
Location : [in Japanese]
Date : June 24, 2022 - June 26, 2022
Sound logos have long been important in corporate branding. However, changes in user lifestyles have changed the touch points between corporate advertisements and users.
The purpose of this study is to derive the ideal sound logo (sound quality, melody, usage, etc.) in the new digital media. A questionnaire survey was conducted among electronics manufacturers to determine the actual status of corporate sound logos. A survey of users was also conducted to ascertain how corporate aspirations are being conveyed to users.This paper discusses the differences in impressions of sound logos between working people and students as revealed by the questionnaire survey.
