Host: Japanese Society for the Science of Design
Name : THE 70th ANNUAL CONFERENCE OF JSSD
Number : 70
Location : [in Japanese]
Date : June 23, 2023 - June 25, 2023
In order to investigate what kind of keywords are used in images that are highly evaluated, I conducted a research and presented a paper using text mining based on the information of nominated works of the Japan World Tourism Film Festival, which I am involved in managing, to investigate the method of image expression in regional branding using images, which has been the author's research theme. The results of this research were presented in a paper. As a result, text mining was effective as a means of extracting the production intentions of the filmmakers in research where the evaluation of a visual expression is difficult, so we decided to conduct further research using this method. In this study, we hypothesize that text mining can be used to explore regional branding strategies from short film festivals held in local cities, and we will investigate how regional resources are promoted.
