Designing B2B Reuse Businesses for Circular Economy

Assumed service of reusing freezers leveraged by leasing

Abstract

To continue economic growth despite resource shortages, it is necessary to create circular economy businesses. In this study, we focused on designing B2B reuse businesses and analyzed the motivations that would encourage stakeholders to participate in a circular ecosystem through interviews. Organizing the comments of stakeholders on the assumed service of reusing freezers leveraged by leasing, we identified their needs including economic and environmental perspectives. In addition, we found that digital solutions and rule-making could drive the formation of the ecosystem.