Reseach of interractive digital using anime-style background effect

Abstract

This study explores interactive advertisements incorporating anime and manga-style effect backgrounds to enhance the visibility and engagement of digital ads. The goal is to improve the effectiveness of digital advertising by introducing a system that attracts more viewers. As a method, we used TouchDesigner to create interactive signage that displays real- time effects similar to those found in anime and manga. Several participants experienced these effects, and we conducted an analysis based on usefulness and attention-grabbing potential to evaluate their impact on audience engagement. The digital ad market is growing, but one-way videos may not justify their cost. This study proposes a system to boost and effectiveness.