Abstract
This study clarifies the meaning of redesigning human resources , which is the key to achieving <people as assets>in the true sense of the word into a <marketing organization and function with employees as users. What is needed is the ability to design products and services that focus on the user`s perspectiveand to change the mindset and behavior of the HR department and HR staff. In order to solve this issue, we propose that HR departments and staff adopt “cross-border learning,” which has been spreading in recent years.