The Role of the Sound Logos in Building the Identity of Kisarazu National College of Technology

-Effectiveness Evaluation after Sound Logos Optimization-

Abstract

This study examines how sound logos contribute to the construction of school identity, focusing on their branding effectiveness. The research establishes a systematic framework that links identity concepts with sound logo development, analyzing relationships between sound elements and brand perception. Prototyped sound logos derived from the brand evaluation demonstrate practical applications of this framework. A preliminary experiment collected participant evaluations of these logos from branding perspectives, revealing their potential for multimedia applications.