山梨県富士川町の特産品「バウムクーヘン」のPR 動画の制作

永見 豊; 木村 さくら; 牧 桂史

doi:10.11247/jssd.72.0_726

THE 72th ANNUAL CONFERENCE OF JSSD

Session ID : PB-46

DOI https://doi.org/10.11247/jssd.72.0_726

Conference information

Host: Japanese Society for the Science of Design

Name : THE 72th ANNUAL CONFERENCE OF JSSD

Number : 72

Location : [in Japanese]

Date : June 27, 2025 - June 29, 2025

Production of PR Video for “Baumkuchen,” a Specialty Product of Fujikawa-cho, Yamanashi Prefecture

*Yutaka Nagami, Sakura Kimura, Keishi Maki

Author information

Keywords: Increased awareness, PR Video, Quantification theory

CONFERENCE PROCEEDINGS FREE ACCESS

Details

Abstract

This study aimed to increase awareness of BAUM ARURA (baumkuchen), a specialty product of Fujikawa-cho, Yamanashi Prefecture, through SNS by creating a PR video for the product. 11 seconds) were created. The short video was viewed more than 2,000 times in seven days, confirming a certain level of effectiveness. The short video was viewed more than 2,000 times in seven days, confirming a certain level of effectiveness.

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