A study on color preference of the Cambodian youth generation

Through color design of website design for Cambodian youth

Abstract

The purpose of this study is to analyze color preferences among the Cambodian youth generation and to explore guidelines for color design in design. In recent years, color preferences have changed with changes in culture and values, but there have been few studies on the analysis of color change in Cambodian culture. In this study, a questionnaire survey was conducted to identify color preference trends. The results confirmed how modern colors change compared to traditional colors. These findings can be used as a reference for color design in web design and advertising. The results of this study are expected to contribute to design strategies for the Cambodian market.