A proposal for a method of generating ideas for design novices

Research on design methods to distance oneself from conceptual image

Abstract

It is said that information is sometimes unconsciously restricted during current information acquisition and its utilisation. When ideas are conceived in this condition, it is expected that ideas are conceived with fixed concepts and that it is difficult to generate novelty in design ideas. In this study, the words were changed several times in order to intentionally make the participants move away from the existing image, and an investigation was carried out to see whether ideas could be generated by breaking away from the fixed concept. As a result, there was a possibility that in the latter part of the process of changing the words, the subjects form their own conceptual area and make design proposals, leaving the concept of existing images.