Effects of user characteristics related to regulatory focus theory on the effectiveness of gamification design

Abstract

In recent years, increasing attention has been given to the concept of "EX Design" as a method for enhancing the Employee Experience (EX). This paper aims to provide an overview of "EX Design" and explore the role of organizational culture in promoting EX-oriented design practices. It also suggests "culture shift" to improve EX Design, with communication, community, event/ritual and service/system.