AFFECTIVE AND COMMUNICATIONAL EFFECT IN PRODUCT DESIGN : A Case Study based on ALESSI Kettles

Abstract

This research investigates the well-known design-orientation Company, Alessi, to discover the connection/s between their product designs and metaphorical sign. The formula developed by Alberto Alessi in which to evaluate their products has been acquired. This formula has four key parameters consisting of SMI (sensoriality/memory/imaginary), CL (communication/language), function and price. Based on the concepts of SMI and CL, this research will carry out a series of investigations to examine the influences of sign on Alessi product design, and critical points of metaphor application.