Abstract
The study aims to investigate the role of design in digital media environment by analyzing through two keywords "Information" and "Knowledge". There is a vast circulation of digital media; there are equal difficulties in the management and assessment of this media in terms of aesthetics as well as quality. Design does not stop at letters and language, application of digital media design has eventually expanded, featuring the experiences of the five senses, including, space, time, sounds and imagery. As digitized information is easily copied, modified, publicly delivered and accessed, the exclusive value of information has been declining. Therefore, the importance of "Knowledge" in "Knowledge society" should be recognized. In this study, constantly advancing state of digital design is taken in to consideration, knowledge within a knowledge society is defined as not the value that something holds in itself but rather, the things that make creating new value possible. Information consumers or so-called users have virtually unlimited choice when it comes to choosing digital media. The role the designer will play in the field of digital media is to create the appropriate value for the media to be selected.
