2007 Volume 54 Issue 4 Pages 19-28
The purpose of this research is to clarify the relationship between packaging items and design elements of four early European motor stage cars. The typical packaging items and design elements were compared in the scattergram graphs of the selected cars. Through this comparison, it was understood the design basic pattern and differences between these cars, created by correspondence analysis. These cars were the Citroen 2CV, the Fiat 500 Nuova, the Morris Mini and the Volkswagen Type 1. They were selected for their great success during the time they were built. Each of them from a different country of origin with different features. The environment features had influence in the car designs, making them so particular between the rest of the cars of the post war era. The most important design concept for the four cars have been identified as "Environment". The two types of environment were found to be: Island and Peninsula, and Continental area, directly affecting the car packaging layout.
