EARLY EUROPEAN MOTOR STAGE CARS PACKAGING ITEMS AND DESIGN ELEMENTS : COMPARATIVE ANALYSIS : Packaging Items and Design Elements : Comparison of Car Design (1)

Abstract

Through the comparison of the packaging items and design elements of four early European motor stage cars, the relationship between the design concept and packaging design of each car was analyzed. As a result of the influence of Roman chariots on the roads width and cars width, it was found that it is possible to classify them in two groups based on the design concept of "Environment". Here, Morris Mini and Fiat 500 represent the packaging designed for islands and peninsulas (with Roman influence). And Volkswagen Type 1 and Citroen 2CV represent the packaging designed for a continental area (without Roman influence). For the selected cars, the successful packaging was made taking into account the features of the environment where they were going to be used. These features, reflected in the designs, would be taken into account when developing a new car packaging.