A Study on the Visual Hierarchy in Typography Education in the Digital Age

Abstract

In visual communication design, layout is the process of effectively conveying content using visual elements such as text, photos, and graphics. Designers must ensure that information is communicated efficiently and clearly, without confusion or cognitive load for the readers. However, in the digital age, the increase in similar designs has made creative expression more difficult. This study, conducted over two years of experiments, confirms the educational value of visual hierarchy and aims to help students apply it effectively in their designs, thereby expanding creative possibilities. Additionally, it examines the value of visual hierarchy in typography and evaluates its effectiveness through classes and surveys. The research suggests new approaches in design education, helping students enhance both their efficiency and creativity in the design process.