Abstract
The purpose of this study was to clarify the environmental consciousness of secondary school students in the Inner Mongolia Autonomous Region of China. For this purpose we investigated students in three areas: a prairie area, a rural area and a city area, as based on the collective protection motivation model.
Analysis of the results yielded the following points. :
1. In general, although the level of environmental consciousness was high in all three areas, it was highest in secondary school students in the prairie area, followed by those in the rural area and the city area.
2. Students in the prairie area thought that many people do not necessarily display pro-environmental behavior, and these students had a more negative attitude to pasturage restrictions than students in other areas.
3. Students in the city area had a higher cost-perception of pro-environmental behavior than the students in other areas.
4. Norm-perception and responsibility-perception were central factors that elicited pro-environmental behavior in all three areas. For the students living in the prairie area, the influence of responsibility-perception was greater than the influence of norm-perception, whereas for city students the trend was opposite.
