Japanese Journal of Social Psychology
Online ISSN : 2189-1338
Print ISSN : 0916-1503
ISSN-L : 0916-1503
Motivation and strategies in stereotype suppression : Their classifications and relations
Tomoko OETakashi OKATakashi YOKOI
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2006 Volume 22 Issue 1 Pages 33-47

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Abstract
Two studies were conducted to classify motivation and strategies for suppressing stereotypes of women, to identify relations between motivation and strategies, and to examine if they are related to sexism. In Study 1, students' statements as to motivation and strategies for suppressing stereotypes of women in an open-ended questionnaire were classified qualitatively. On the basis of these classifications, in Study 2, we developed measures of stereotype suppression and administered them to 390 students. Exploratory factor analyses yielded two factors for motivation ("denial of prejudice" and "maintenance of norm or relation") and two factors for strategies ("approach" and "avoidance"). A path analysis revealed that "maintenance of norm or relation" increased the adoption of "avoidance," whereas "denial of prejudice" decreased the adoption of "avoidance" and increased the adoption of "approach." Sexism was negatively correlated with "denial of prejudice," negatively correlated with "maintenance of norm or relation" for male students, and positively correlated with "avoidance" for female students. Results were discussed in terms of the promotion and reduction of stereotype activation by means of stereotype suppression.
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© 2006 The Japanese Society of Social Psychology
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