Japanese Journal of Social Psychology
Online ISSN : 2189-1338
Print ISSN : 0916-1503
ISSN-L : 0916-1503
Articles
Effect of salience of the gender category on men’s automatic gender prejudice under self-threat
Kunio IshiiMakoto Numazaki
Author information
JOURNAL FREE ACCESS FULL-TEXT HTML

2015 Volume 31 Issue 1 Pages 25-34

Details
Abstract

It has been consistently demonstrated that self-threat induces automatic prejudice. The present study investigated whether men would not exhibit automatic prejudice even in the self-threat condition if the gender category was not salient. We manipulated the salience of the gender category and the threat to self-worth, and then measured automatic gender prejudice with an evaluative priming task. Our results showed that when the gender category was salient, men in the self-threat condition automatically inhibited activation of positive concepts by the woman prime compared with those in the non-threat condition. In contrast, such an effect did not emerge when the gender category was not salient. Hence, when the salience of the ingroup–outgroup category is decreased, men do not exhibit automatic prejudice even under self-threat.

Related papers from these authors
© 2015 The Japanese Society of Social Psychology
Previous article Next article
feedback
Top