Japanese Journal of Social Psychology
Online ISSN : 2189-1338
Print ISSN : 0916-1503
ISSN-L : 0916-1503
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The effects of entitativity on behavioral intentions toward an ambivalent group: From the perspective of ageism
Nozomi FutakiTakumi WatanabeRyosuke SakuraiKaori Karasawa
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2016 Volume 32 Issue 2 Pages 81-91

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Abstract

The present research examined the effects of perceived entitativity on attitudes toward elderly people stereotyped as “warm but incompetent.” Previous research demonstrated that “warm but incompetent” stereotypes elicit active facilitation and passive harm and emotions mediate these links. Extending previous research, we predicted that entitativity would moderate these effects because of its polarizing effect. In a study (N=74), we manipulated the perceived entitativity of elderly people and a relative salience of stereotypes (e.g., a relative salience of their warmth) by presenting scenarios. The results showed that when perceived entitativity is high, warmth elicits active facilitation and lack of competence elicits passive harm. Furthermore, admiration mediates warmth and active facilitation. On the other hand, when perceived entitativity is low, stereotypes and behavioral intentions are not associated. The findings suggest that entitativity determines the process by which stereotypes elicit behaviors.

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© 2016 The Japanese Society of Social Psychology
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