Abstract
The purposes of present study were as follows : (1) Among various life-styles the university students have, to extract the life-styles which effect the political attitudes that cannot be explained clearly by the demographic variables such as sex, age, SES, and so on. (2) To examine the correlation between categorized life-styles and political interests, political stance, political participation, political knowledge, media exposure, and party identification. Subjects were 1103 university students and the survey was done from September to October, 1987. The results were as follows : Life-styles were categorized into the five factors (uniqueness, success, intellect, self-achievement, non-activeness) by factor analysis. It was confirmed that those who had strong desire for uniqueness or success had strong political interest. political participation, political knowledge and media exposure. It was also confirmed that those who had strong desire for uniqueness tended to support JSP (Japan Socialist Party) or small parties, and those who were strong desire for success tended to support LDP (Liberal Democratic Party).
