メディアが臓器移植に関する記事を継続的に発信するための環境整備—日本移植学会メディア・ワークショップのアンケート結果から—

抄録

In order to attract and sustain the public’s interest in transplant medicine, it is important that topics related to the subject are continually communicated by the media. The aim of this study was to explore the determinants of the media’s behaviour of ’continually writing about transplantation’. In addition, to develop an environment conducive to this behaviour, the themes of the media workshop and information that should be provided by the Japan Society for Transplantation (JST) were identified.

A questionnaire based on behavioural science was conducted at the end of a media workshop, and responses were received from nine participants. The results showed that the majority of respondents wrote 1-3 articles per year. The behavioural barriers for the media to ’continually write articles’ were the difficulty in approaching the parties involved, such as donors and recipients, the lack of access to real-time data, and their own lack of knowledge. On the other hand, informing the public about the current situation, raising interest in transplant medicine and increasing the number of donors were often mentioned as behavioural values. Listening to the people involved and listening to various discussions at transplant societies were also mentioned as motives for behaviour by the media.

These findings suggest that JST needs to consider regularly providing information to the media, particularly by putting them in contact with the parties and explaining academic conference content in laymen’s terms in real time.