Abstract
Recently, the food desert problem has been becoming serious in mainly rural areas of Japan. Therefore, shopping support services such as mobile vendor and home delivery service have been introduced in many rural areas, in order to solve this problem.
Introduction of shopping support services contributes to solve the food desert problem, but also might bring such side-effects as a decrease in the trip frequency to city center and changes in the frequency for shopping trips. However, as far as we know, there has been few research about them.
Therefore, this study aimed to investigate the need to introduce shopping support services considering both the demands for and side-effects of them based on the following analyses: (1) modeling the frequency for shopping trips in different situations of shopping support services, (2) estimation of the changes in the frequency for shopping trips by introducing shopping support services and (3) analysis on factors influencing the changes in the frequency for shopping trips by introducing them.
